Anyone who is interested in attending can register at www.cedf.com.

Ms Robins and Ms Casey will teach attendees how to write, distribute, and follow-up on press releases, along with teaching how to initiate and maintain media relations.

“We want to give small businesses the tools to increase their ability to gain free media, such as news stories, and create good relationships among reporters so that a good story need not be a one-time event,” Ms Casey said.

One of the keys to success in public relations is learning how to think like a reporter.

“Reporters are busier than ever before. They don’t spend time on a story unless it is meaningful to the readers. We’ll show business owners how to do that,” Casey said.

For more information regarding the public relations seminar, call 203-235-2333, extension 2040.