Newtowner Presenting At PRSA Talk On Viral Marketing
Newtowner Presenting At PRSA Talk On Viral Marketing
HAMDEN â The Southern Connecticut Chapter of the Public Relations Society of America will host a program on viral marketing at 9 am, Thursday, April 26, in the Carl Hansen Student Center, Room 207, at Quinnipiac University. Registration begins at 8:30 am.
Andrew DiFiore, Jr, of Stamford, president and creative director of answerYES Interactive, will discuss viral marketing, a form of word-of-mouth marketing that promotes a brand, product and/or service through an initiative designed to get people talking positively about that brand, product or service.
Cindy Gallatin of Newtown, associate vice president for online programs at Quinnipiac, will also discuss the benefits of viral marketing and how to use it to generate brand awareness and âbuzz,â and to increase site traffic. Gallatin developed and launched the online learning division, QU Online, at Quinnipiac in 2001.
Cost for the event is $25 for PRSA members, $30 for nonmembers and $10 for students. To register, e-mail wcamelo@bauzaassociates.com or call 203-494-4567.
For more information, visit www.quinnipiac.edu.