Taunton Hires New Marketing VP

The Taunton Press, based in Newtown, recently appointed Janine Scolpino to be senior vice president, enthusiast group and consumer marketing. The announcement was made by Taunton’s president, Suzanne Roman. 

“As we move ahead, continuing to reach succeeding generations of house and home enthusiasts with excellent publications, new web-based products, and trend-setting books, Janine’s talent and insights will be central to developing new ways of serving our customers,” Ms Roman commented.

Ms Scolpino is an experienced publishing executive with an extensive background in consumer marketing and all facets of publishing management. As senior vice president, her consumer marketing responsibilities will encompass all direct to consumer marketing, including digital marketing, for all of the Taunton brands.

In-house promotion designers and copywriters will also report to her. Ms Scolpino’s responsibilities in leading the enthusiast group include oversight of the Fine Cooking, Threads, Sew Stylish, and Craft Stylish brands, with publishing, brand marketing, and editorial reporting to her. 

Additionally, she will be involved corporately in areas of new business development.