STORRS – Robert G. Burton, a Greenwich businessman, has announced a contribution of $1 million to establish scholarships for University of Connecticut football players enrolled in the University’s School of Business. Through the UConn 2000 matching gift program, the gift total will be $1.5 million.

The scholarship will be named for his son, Michael G. Burton, a senior at the University and one of the captains of UConn’s football team.

Burton, who until recently was chair, president and chief executive officer of World Color, a color printing company, said he was establishing the scholarship program to benefit football players interested in pursuing a career in business. Mr Burton has previously endowed a full scholarship at the business school for student-athletes and is the largest contributor to the school’s football program. In the past few years he has contributed more than $2 million toward scholarships.

As a student, Burton was the recipient of a full scholarship from his alma mater, Murray State University in Kentucky. He was captain of the Murray State football team, a four-year first team starter, and an All-American selection in his senior year. After graduating, he was a ninth round selection of the San Francisco 49ers and later signed with the Buffalo Bills.

Burton began his business career at IBM and held a series of executive level positions at CBS, Capital Cities/ABC and most recently at World Color in Greenwich. He led the turn around of World Color, which culminated in the sale of the company in October. His philanthropy has included providing scholarships for football players at Syracuse University, Southern Illinois University and Murray State University.