The Connecticut Better Business Bureau recently noted that Thanksgiving weekend saw an estimated 197 million shoppers last year, according to the National Retail Federation. Black Friday, traditionally the single busiest shopping day of the year, arrives a little late this year on November 28, with many stores advertising Black Friday prices much earlier.

Predictions for the 2025 holiday shopping season include an increase in online shopping, especially on social media apps, and an increase in checking for authentic customer reviews on products.

The BBB offers the following tips for Black Friday through Cyber Monday, when many Newtown residents are expected to begin their Christmas shopping as well as pick up some things for themselves.

Before we offer the BBB’s tips for Black Friday and Cyber Monday, first we must point out that Newtown shoppers should Think Local First! Pages A-10 through A-12 have loads of local businesses offering great local deals for the weekend. Be sure to check them out as the first stop for your shopping needs. Saturday, November 29, is Small Business Saturday, and a perfect time to meet your shopping needs while helping to support Newtown businesses.

Now more than ever, small businesses need our support. Being a patron of our local businesses is a way to celebrate all the ways these businesses contribute to our community.

The BBB says to have a plan to make the most of Black Friday deals.

Use sale flyers and promotions to determine which store has the best price for the big-ticket and popular items on your list.

Some retailers only honor certain sale ads early in the morning and have limited inventory of those items.

Read the fine print.

Some retailers may offer an additional percentage off the purchase, but could exclude certain deals or items such as “doorbusters.”

Watch for companies boasting a high percentage off; the item may be “75% off,” but the original price could be inflated.

Carefully check the price tags, terms, and conditions. See if competitors have the item at a better price or have a better return policy.

Check the reviews. If you’re not familiar with the retailer, visit BBB.org to check their complaint and review history.

Read product reviews on extremely discounted items.

Sign up for email alerts and reward programs. Many stores send their best Black Friday deals and exclusive coupons to their email subscribers. Sign up before the holiday season, then unsubscribe afterward if needed.

Use reward cards or credit cards that offer cash back, points, or other benefits.

Looking for information on Cyber Monday, Small Business Saturday, or Giving Tuesday? Visit BBB’s Holiday Helper at bbb.org/holiday.