John Celli and his wife of NewtownApparel.com are raising funds to support victims of Hurricane Harvey, which has devastated the mid-Gulf coast of Texas.newtownapparel.com/collections/houston-relief-2017-fundraiser.

"We are selling t-shirts through our company website and are donating all profits to the Red Cross," said Mr Celli in an e-mail to The Newtown Bee.

According to Mr Celli, in a collaboration with the family of Dawn Hochsprung, the principal of Sandy Hook Elementary School who died 12/14, the t-shirts are imprinted with her quote, "Be nice to each other. It's really all that matters."

Each t-shirt is $15. To order, go to