Network Luncheon Will Teach Marketing Using Google AdWords, Analytics

NORWALK — Do you want your website to generate more business for you? Do you want to learn one of the easiest ways to market on the Internet?

The Entrepreneurial Woman’s Network is bringing in marketing expert Carolyn Walker as its May Morning Workshop speaker. This event will be held Monday, May 16, at the Norwalk Inn & Conference Center from 8:15 to 11:15 and will include a buffet breakfast.

Ms Walker will help attendees understand how Google AdWords and analytics can help a businesses grow.

The presentation will include:

*How to use Google AdWords to grow your business

*How to select keywords that work

*How to use analytics to make a marketing campaign more effective

Ms Walker has 20 years of marketing experience working with startups to Fortune 500 companies. She is currently owner and managing partner at Response Marketing in New Haven.

Her current clients include Logitech, McAfee, Cisco, Pitney Bowes, Assa Abloy, Stanley Black & Decker, Yale School of Medicine, The Westerly Hospital, Visiting Physicians Association, WordLock, among others. She also is an adjunct marketing instructor at Salve Regina University in Newport, R.I., and a marketing instructor for the Greater New Haven Chamber of Commerce (GNHCC) Small Business Academy.

She is also a GNHCC Leadership Center graduate (Class of 2007)

Those interested in attending should register online at www.ewn-ct.org. Cost to attend is $23 for members and $29 for nonmembers (there is a $5 surcharge for walk-ins who are not preregistered).

A leading Connecticut businesswoman’s organization, the Entrepreneurial Woman’s Network (EWN), based in Westport, is a not-for-profit organization devoted to developing the business talents, capabilities, leadership, and skills of entrepreneurial women.

Founded in 1982, the group provides information, activities and support to help EWN members grow their businesses and run them more effectively. It also provides a network that fosters the willing exchange of information with other entrepreneurial women who share similar experiences.