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NSB Turns Reverie Cash Mob Into New Ad Launch Party



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Newtown Savings Bank is great about bundling financial services for its clients, but the bank’s executives are pretty good at finding ways to bundle activities together to support and showcase their customers, as well.

Case in point: the August 14 “cash mob” that descended on Reverie Brewing Company to not only sample the new brewpub’s latest beverage inventions, but to celebrate the latest group of bank customers being featured in new NSB television and streaming video commercials.

Bank officials recently launched a cash mob program to thank clients by bringing a mob of NSB employees to select business. It began with several dozen NSB staffers dropping in for breakfast at Southbury’s Laurel Diner.

But the bank’s planned cash mob number two happened to coincide with the completion and public launch of a new series of commercials touting their “Power of Local” campaign and featuring real NSB customers as actors in the spots. So it was a natural fit to bring the video launch party and cash mob together and hold the entire shebang with host Ryan Broderick at Reverie.

According to NSB Vice President/Public Relations Director Tanya Wulff Truax, that new advertising debuted on television August 19.

“Our customers really like us, and we’re honored to have them in our ads,” she said. “This advertising also complements [a similar ad series] produced last year.

“This ad demonstrates how ‘The Power of Local’ means we are committed to putting our customers and communities first,” Ms Truax added. “In addition, the ads are running online, on YouTube, and on radio. Our website and other materials will reflect these messages as well.”

During the event, NSB CEO Ken Weinstein welcomed more than 100 attendees to the local brewery and pub as a huge video screen flashed a series of new commercials on a loop so guests and employees could get an exclusive preview before the campaign went public.

Reflecting on the many local clients who agreed to star in the videos and commercial campaign, Mr Weinstein said, “Without customers, we would not exist, and we’re truly fortunate to have such great customers.”

Among the customer actors in attendance at the Reverie event were Gary Sippin, who appears in an ad with his brother Dave; Justin and Jennifer Lewis of Bethel along with their children, Aubrey and Austin; Oxford’s Joshua and Sarah Clark and their children, Amelia, Charles, and Corrine; and Jeannie and Jeff Muscolino and their daughter, Nora, from Southbury.

Among the other customer actors unable to attend the launch party are Jesse Schremmer of Jesse’s Barber Shop in Oxford and Shelton; Mark and Liza Halper of Trumbull; along with Guy Beardsley and his staff from Guy’s Eco Garden in Shelton. The new round of commercial spots were filmed at two NSB business client locations: Benedicts Home & Garden center in Monroe and Ferris Acres Creamery in Newtown.

Mr Weinstein also thanked the many NSB employees that were featured as primary or background talent in the ads.

“Our employees who appeared in the commercials and who have such close relationships with customers truly represent the Power of Local every day,” he said.

The campaign was conceived and produced by Primacy, the creative agency responsible for expanding the new NSB brand and “Power of Local” credo on cable TV, internet, in print, on billboards, on the nsbonline.com website, and in signage distributed across all the bank’s branches.

Newtown Savings Bank CEO Ken Weinstein, far left, greets more than 100 bank employees and clients who attended a cash mob and new video launch party August 14 at the Reverie Brewing Company to debut a number of new bank commercials featuring local NSB staffers and customers. — photos courtesy NSB
Gary Sippin of Sippin Energy in Monroe watches a Newtown Savings Bank commercial featuring him and his brother Dave during a cash mob and launch party August 14.
One of the brand new NSB video commercials flashes on the screen behind bank CEO Ken Weinstein as he welcomes more than 100 attendees to Reverie Brewing Company August 14.
Joshua and Sarah Clark of Oxford react after seeing their daughter Corrine and son Charles in one of the new NSB videos during a launch and viewing event August 14.
Newtown Savings Bank staffer Marc Massimino holds a small replica of one of the bank’s new ad campaign posters featuring Southbury NSB customers Jeannie and Jeff Muscolino and their daughter, Nora.
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