27 1½ col

A Walker’s Saloon “Good For” pocket mirror was the top lot of the auction when it attained $3,808.

1½ col 1

A pinback starring Annie Oakley sold for $3,360.

1½ col 5

“Trout Fishing at Yosemite,” an oil on canvas by Herbert M. Herger, reeled in a $3,024 bid.

1½ col 30

A tin litho for Grape Nuts took $2,520.

2c  #18

This porcelain sign for Monkey Brand, circa 1915, measuring 18 by 9 inches, brought $1,960.

Story typeset

FOR 7/6/13

POCKET MIRROR REFLECTS $3,808 AT PAST TYME ADVERTISING AUCTIONS w/5 cuts

avv/gs set 6-2 #705195

SAN RAMON, CALIF. — At Past Tyme Pleasures absentee auction on May 19, a Walker’s Saloon (Butte, Mont.) “Good For” pocket mirror, which featured a Copley lady, attained $3,808, making it the top lot of the auction. This unlisted piece measured a 2¼-inch diameter, and announces a trade value of 12½ cents — one bit.

Past Tyme offered 340 lots of American advertising antiques in this auction, representing a wide range of interest including hunting, general store, tobacco, brewiana, saloon, Western, soda fountain, etc. It also featured another installment of porcelain signs from the Jeff Kaye collection and celluloid pinbacks from the Paul Parsons collection.

A Winchester celluloid pinback from 1912 that features photographic images of “Leaders at the Trap” — Heil, Crosby, Gilbert — fetched $2,912.

A flanged, double-sided porcelain sign advertising Standard Oil of New York’s Kerosene Oil and featuring an image of an elephant realized $1,736.

One of the many examples of complete mini calendars for sale was dated 1903 and measured just over 3 by 6 inches. The graphic shows a young man hunting with an elder, and is entitled “Generations have used DuPont Powder”; it brought $952.

Another porcelain sign, 18 by 9 inches, advertised “Monkey Brand” and featured a graphic of a monkey admiring himself in the shiny brightness of a frying pan. Even with a few dings around the edges, this circa 1915 sign fetched $1,960.

A large Texaco Motor Oil porcelain sign dated 1937 realized $1,624 at the sale. The smiling Texaco Man, wearing hat and tie, wipes off a dipstick in this fine graphic selling Texaco “furfural’d film” motor oil — made from corncobs.

A pinback featuring a testimonial by Annie Oakley, manufactured by the Baltimore Badge & Novelty Company for Schultze Sporting Powder, fetched $3,360.

An oil on canvas work by Herbert M. Herger (1885–1950), “Trout Fishing in Yosemite,” was a nonadvertising standout. The 16-by-20-inch framed painting reeled in $3,024.

A self-framed tin litho for Grape Nuts — “There’s a Reason” — featuring a red-cloaked little girl and her St Bernard heading off to school, measuring 20 by 30 inches, brought $2,520.

All prices reported include the 12 percent buyer’s premium.

Past Tyme Pleasures’ next auction will be November 3. For information, www.pasttymel.com or 925-484-6442.