Date: Fri 26-Dec-1997
Date: Fri 26-Dec-1997
Publication: Bee
Author: CURT
Quick Words:
iinfo-Brand-Dummies
Full Text:
INTERNET INFO FOR REAL PEOPLE: THE DUMMIES BOOKS
BY BOB BRAND
Today, when shopping in a bookstore or supermarket, you are likely to see
"Dummies" books for sale on almost any subject. I remember seeing my first
Dummies book. It was titled DOS for Dummies. I still may have it around
somewhere.
"Dummies" books are recognizable yellow and black paperbacks with large
lettering and a number of cartoons inside. Some of the more intriguing titles
are: Cats for Dummies, Opera for Dummies and Parenting for Dummies. They even
publish a Sex for Dummies , written by Dr Ruth.
When buying one of these books, the purchaser essentially makes the unspoken
statement: I am a dummy. Some people would rather keep the book in a brown bag
after they make the selection to avoid an announcement to the world. This is
understandable.
In fact, some people opt to cover the book jacket. Should you ever enter a
doctor's office and find Surgery for Dummies in the reception bookcase, it
could be unsettling to say the least.
IDG Books Worldwide, the publisher of the Dummies books, has a website. It is
simply: http://dummies.com. You can tell they cater to novices. Most netsters
would try to find their site by entering: http://www.dummies.com. But a
first-timer probably wouldn't know that. Therefore, they made it so simple
that almost any "dummy" can find the site.
The Internet and Books
Learning about any subject, such as the Internet, can be made easier with a
good reference book. The Dummies books are written by many different authors.
While the writing style is geared toward beginners, there is no guarantee that
the quality of the book will meet the reader's expectations.
When buying any book, it is most important to examine the contents thoroughly
before making a purchase decision. You may find a Dummies book treats the
subject matter in a superficial way.
Today, many computer books contain a CD-ROM. While more expensive than the $20
Dummies, a CD-ROM often contains more and better examples than lower cost
print material. Readers who may want to learn a computer programming language
may get better value from a more comprehensive book.
After leafing through several books at your favorite bookstore, monetary
constraints may restrict the purchase to a single book. With anticipation and
excitement, many people head straight for the checkout counter once a final
decision is made. For those who can avoid the impulse to own the book on the
spot, they can realize a savings by purchasing the book on the Internet.
Currently, two well-known places to buy books in cyberspace are Barnes & Noble
(http://www.barnesnandnoble.com) and Amazon (http://www.amazon.com).
Savings Vary
When purchasing a $20 book from Amazon, the purchase amount is normally
discounted by 20 to 30 percent from the retail price. A 20 percent savings on
a $19.95 Dummies Book results in a $4 savings. However, the $3 postage fee
(Amazon uses US Mail) reduces the net savings to $1.
Books containing CD-ROMs usually sell in the $30 to $50 range. In this case,
the savings are indeed worthwhile, especially when a book is more deeply
discounted.
Competition has driven on-line discounts as high as 40 percent. Incidentally,
comparison shopping between cyber-sites may uncover further savings.
If you buy a Dummies book on the Internet, even your postman will not know you
may be a dummy. It's something to consider.
Free Subscription
The people at IDG offer a daily tip on a variety of computer/Internet-related
subjects. This information arrives via e-mail. For details and sign-up, visit
http://www.dummiesdaily.com/. Give it a try.
URLs (Uniform Resource Locators) of interest:
http://dummies.com/
http://www.amazon.com/
http://www.barnesandnoble.com/
http://www.dummiesdaily.com/
(Note: This is the 83rd of a series of elementary articles designed for
surfing the Internet. Next, "1998 Predictions" is the subject on tap. Stay
tuned. Until next week, happy travels through cyberspace. Previous issues of
Internet Info for Real People (including links to sites mentioned in this
article) can be found at http://www.thebee.com. Please e-mail comments and
suggestions to rbrand@JUNO.com or editor@thebee.com.)
