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Date: Fri 26-Dec-1997

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Date: Fri 26-Dec-1997

Publication: Bee

Author: CURT

Quick Words:

iinfo-Brand-Dummies

Full Text:

INTERNET INFO FOR REAL PEOPLE: THE DUMMIES BOOKS

BY BOB BRAND

Today, when shopping in a bookstore or supermarket, you are likely to see

"Dummies" books for sale on almost any subject. I remember seeing my first

Dummies book. It was titled DOS for Dummies. I still may have it around

somewhere.

"Dummies" books are recognizable yellow and black paperbacks with large

lettering and a number of cartoons inside. Some of the more intriguing titles

are: Cats for Dummies, Opera for Dummies and Parenting for Dummies. They even

publish a Sex for Dummies , written by Dr Ruth.

When buying one of these books, the purchaser essentially makes the unspoken

statement: I am a dummy. Some people would rather keep the book in a brown bag

after they make the selection to avoid an announcement to the world. This is

understandable.

In fact, some people opt to cover the book jacket. Should you ever enter a

doctor's office and find Surgery for Dummies in the reception bookcase, it

could be unsettling to say the least.

IDG Books Worldwide, the publisher of the Dummies books, has a website. It is

simply: http://dummies.com. You can tell they cater to novices. Most netsters

would try to find their site by entering: http://www.dummies.com. But a

first-timer probably wouldn't know that. Therefore, they made it so simple

that almost any "dummy" can find the site.

The Internet and Books

Learning about any subject, such as the Internet, can be made easier with a

good reference book. The Dummies books are written by many different authors.

While the writing style is geared toward beginners, there is no guarantee that

the quality of the book will meet the reader's expectations.

When buying any book, it is most important to examine the contents thoroughly

before making a purchase decision. You may find a Dummies book treats the

subject matter in a superficial way.

Today, many computer books contain a CD-ROM. While more expensive than the $20

Dummies, a CD-ROM often contains more and better examples than lower cost

print material. Readers who may want to learn a computer programming language

may get better value from a more comprehensive book.

After leafing through several books at your favorite bookstore, monetary

constraints may restrict the purchase to a single book. With anticipation and

excitement, many people head straight for the checkout counter once a final

decision is made. For those who can avoid the impulse to own the book on the

spot, they can realize a savings by purchasing the book on the Internet.

Currently, two well-known places to buy books in cyberspace are Barnes & Noble

(http://www.barnesnandnoble.com) and Amazon (http://www.amazon.com).

Savings Vary

When purchasing a $20 book from Amazon, the purchase amount is normally

discounted by 20 to 30 percent from the retail price. A 20 percent savings on

a $19.95 Dummies Book results in a $4 savings. However, the $3 postage fee

(Amazon uses US Mail) reduces the net savings to $1.

Books containing CD-ROMs usually sell in the $30 to $50 range. In this case,

the savings are indeed worthwhile, especially when a book is more deeply

discounted.

Competition has driven on-line discounts as high as 40 percent. Incidentally,

comparison shopping between cyber-sites may uncover further savings.

If you buy a Dummies book on the Internet, even your postman will not know you

may be a dummy. It's something to consider.

Free Subscription

The people at IDG offer a daily tip on a variety of computer/Internet-related

subjects. This information arrives via e-mail. For details and sign-up, visit

http://www.dummiesdaily.com/. Give it a try.

URLs (Uniform Resource Locators) of interest:

http://dummies.com/

http://www.amazon.com/

http://www.barnesandnoble.com/

http://www.dummiesdaily.com/

(Note: This is the 83rd of a series of elementary articles designed for

surfing the Internet. Next, "1998 Predictions" is the subject on tap. Stay

tuned. Until next week, happy travels through cyberspace. Previous issues of

Internet Info for Real People (including links to sites mentioned in this

article) can be found at http://www.thebee.com. Please e-mail comments and

suggestions to rbrand@JUNO.com or editor@thebee.com.)

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