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Date: Fri 20-Feb-1998

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Date: Fri 20-Feb-1998

Publication: Bee

Author: CURT

Quick Words:

iinfo92-Internet-Brand

Full Text:

INTERNET INFO FOR REAL PEOPLE: More Women on the Net

By Bob Brand

Some of the pioneers who staked out patches of real estate on the Net were

female and geeky. They established beachheads in the male dominated world of

the early Web. Some brought an agenda of feminism, left-wing politics and

empowerment for women encased by an "in-your-face" style of blunt expression.

This potent mixture found resonance in the free-for-all style of the Net.

While some of the radicalism has cooled, the websites spawned by this early

female population have prospered to an interesting subculture in Net-Land.

Material found here, for the most part, is created by women, for women.

Frankly, I would have to rate these sites as `R,' often NR-17. Some of the

more famous four letter words are in evidence. This is not for the easily

offended. With these words of caution, let's push ahead.

What's in a Name?

Some of the higher profile sites are: Bust, CyberGrrl, Disgruntled Housewives,

gURL, Geek Girl (Australian), Maxi, Minx, Riotgrrl, and 2 Chicks, 2 Bikes, 1

Cause. There are many more. You will not find Betty Crocker recipes here. The

range of information goes from grunge-techno, tattoos, hip mamas, to frozen

breast milk and everything in between. The style tends to be edgy, but most

often well written. Each site has its own flavor, style and personality. I

found many of them fascinating.

Maintaining a large, complex site requires talent, dedication, effort and a

constant revenue stream to pay for the bandwidth. When visiting these sites,

the surfer is struck by the immediate appearance of high profile banner

advertising. Well-known companies often advertise right alongside a condom ad.

These places generate lots of web-traffic. They are being hit -- big time.

Often, highly skilled web-mistresses use state-of-the-art HTML (HyperText

Markup Language) code to make the sites lively. It is not uncommon for the

sites to expect the visitor to be able to hear sound, see video and other

animation. This means that ShockWave, Real Audio/Real Video, Quick Time Movie,

AIFF audio and other plug-ins/helper applications need to be enabled on

Netscape or Internet Explorer. Cutting edge applications require fast modems,

faster computers and lots of disk space and cache memory. Slow-pokes risk

frustration.

The Content

Many of the sites are 'zines --web magazines. They tend to draw a female

audience in the 20 to 50 age bracket. This, however, is not the Glamour/Cosmo

crowd. There is a sharper, more controversial edge at work.

I was struck by an article found on Cybergrrl titled "Michael Hutchence Hangs

it Up" written by Nikki Douglas. For those readers who do not follow the rock

Scene, Hutchence, one of Australia's largest rock superstars with his band

INXS, was recently found hanged in a Sydney hotel room. Here is a quote from

the piece: "No crocodile tears over this one, no wondering how the world will

be without Michael Hutchence. We already know that he will be a suicidal

marketing miracle and books and tributes and posters commemorating him will be

the rage for a while. It will rekindle INXS's record sales as well. I know the

first thing I wanted to do was run down to Sam Goody and get all the INXS I

could on CD, seeing as I have none." What is it with women and rock stars?

The Disgruntled Housewife sports a section titled, "Meals Men Like." Excellent

information. How is this for a quotation? "Why, I know one big, hulking man

that likes nothing better than to end a meal with a fluffy, mile high slice of

coconut cream pie!" Perfect.

A Word of Warning

These sites can contain graphic language and visuals along with provocative

themes. If you want to check into the slightly wilder side of the Web, you may

want to aim your browser at a few of these sites. No one is pushing this at

you, so the easily-offended should steer clear.

URLs (Uniform Resource Locators) of interest:

http://www.bust.com/

http://www.gurl.com/

http://www.maximag.com/

http://www.minxmag.com/

http://www.geekgirl.com.au/

http://www.urbekah.com/housewife/index.html

(This is the 92nd of a series of elementary articles designed for surfing the

Internet. Next, "Higher Speed Access II" is the subject on tap. Stay tuned.

Until next week, happy travels through cyberspace.

Previous issues of Internet Info for Real People (including links to sites

mentioned in this article) can be found: http://www.thebee.com. Please e-mail

comments and suggestions to: rbrand@JUNO.com or editor@thebee.com.)

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