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Taunton Partnership Expanding Markets For Custom Woodworkers

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Taunton Partnership Expanding Markets For Custom Woodworkers

CustomMade, one of the world’s largest online marketplace for custom services, and Fine Woodworking, published by Newtown-based Taunton Press, announced a strategic partnership August 25, to offer the woodworking community the ability to gain online exposure via CustomMade’s successful marketing as a service platform.

The Taunton Press, publisher of Fine Woodworking, has been a trusted source of valuable information and inspiration on the house and home, including home building and design, gardening, woodworking, fiber arts and cooking, since 1975.

Millions of professionals and consumers purchase Taunton’s books, magazines, DVDs, and use its websites to improve their skills and enhance their hobbies.

As part of a wider partnership, CustomMade will develop and distribute content focused on business and marketing best practices for woodworkers to the Fine Woodworking artisan community.

Working together with the team at Taunton Interactive, content will be featured in the monthly Fine Woodworking newsletter as well as the publication’s online property, FineWoodworking.com. The two companies have plans to integrate their artisan galleries so that select CustomMade woodworker projects will appear in the Fine Woodworking galleries.

According to Editor Asa Christiana, “This is a natural partnership. Many readers make money from their work, or intend to at some point, and CustomMade offers an exciting new way to market and sell custom woodwork. CustomMade also gives excellent business advice to artisans of all types, and we’ll be sharing some of their expertise with our audience on FineWoodworking.com.”

“CustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to share our knowledge and insights into the business of woodworking,” says CEO and Co-Founder Michael Salguero. “Our goal is to provide woodworkers with the tools to expand their audience and find new ways to promote and market their work.”

“Over the last 20-plus years, Fine Woodworking has helped fuel my passion for making custom furniture and cabinetry. Since its inception, CustomMade.com has helped me turn that passion into a thriving small business,” said woodworker and CustomMade member Tony O’Malley of Tony O’Malley Custom Woodworking.

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