Taunton Partnership Expanding Markets For Custom Woodworkers
Taunton Partnership Expanding Markets For Custom Woodworkers
CustomMade, one of the worldâs largest online marketplace for custom services, and Fine Woodworking, published by Newtown-based Taunton Press, announced a strategic partnership August 25, to offer the woodworking community the ability to gain online exposure via CustomMadeâs successful marketing as a service platform.
The Taunton Press, publisher of Fine Woodworking, has been a trusted source of valuable information and inspiration on the house and home, including home building and design, gardening, woodworking, fiber arts and cooking, since 1975.
Millions of professionals and consumers purchase Tauntonâs books, magazines, DVDs, and use its websites to improve their skills and enhance their hobbies.
As part of a wider partnership, CustomMade will develop and distribute content focused on business and marketing best practices for woodworkers to the Fine Woodworking artisan community.
Working together with the team at Taunton Interactive, content will be featured in the monthly Fine Woodworking newsletter as well as the publicationâs online property, FineWoodworking.com. The two companies have plans to integrate their artisan galleries so that select CustomMade woodworker projects will appear in the Fine Woodworking galleries.
According to Editor Asa Christiana, âThis is a natural partnership. Many readers make money from their work, or intend to at some point, and CustomMade offers an exciting new way to market and sell custom woodwork. CustomMade also gives excellent business advice to artisans of all types, and weâll be sharing some of their expertise with our audience on FineWoodworking.com.â
âCustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to share our knowledge and insights into the business of woodworking,â says CEO and Co-Founder Michael Salguero. âOur goal is to provide woodworkers with the tools to expand their audience and find new ways to promote and market their work.â
âOver the last 20-plus years, Fine Woodworking has helped fuel my passion for making custom furniture and cabinetry. Since its inception, CustomMade.com has helped me turn that passion into a thriving small business,â said woodworker and CustomMade member Tony OâMalley of Tony OâMalley Custom Woodworking.