Customer Service A Priority At...

Butcher’s Best Market

By Nancy K. Crevier

Through the doors of the Newtown Deli & Catering can be found Newtown’s one and only “hoof to sausage guy,” Steve Ford, the owner of Butcher’s Best Market. Since September 2009, Mr Ford has carved out a 300-square-foot space for the sale of fresh meats, poultry, game, and even some seafood inside the 79 South Main Street eatery, to the delight of consumers seeking a one-on-one shopping experience.

The term “hoof to sausage” refers to a time when butchers received shipments of whole, fresh meat from small farmers located outside of the cities, and created their own cuts. Butcher’s Best Market is one of the few butcher shops today committed to the fresh, custom cut meat orders of yesteryear, placing service before sales at all times, said Mr Ford.

Inside the 12-foot-long fresh meat case, customers will find steaks, roasts, stewing meat, ribs, and other cuts of beef from certified Angus beef cattle, pork loins, pork chops, and store-made bacon, lamb from Newtown’s Sepe’s Farm on Toddy Hill, Belle & Evans chickens, fresh rabbit and other game, ground bison and bison medallions, hanging veal from Giupetti out of Chicago, and Thursday through Saturday only, clams, oysters, wild-caught king salmon, and one selection of white fish, such as grey sole. The market also sells dry sea scallops, a completely natural scallop that is never brined.

A good portion of the display case is dedicated to one of Mr Ford’s specialties, sausages made on site. He offers an extensive variety throughout the seasons, including bratwurst and kielbasa, Italian varieties, Portuguese chorizo, a broccoli rabe and pork sausage, hot lamb sausage, and custom-made sausages to suit the individual. The sausages are each seasoned with Mr Ford’s own spice blend, and include no preservatives or additives.

He encourages questions from his customers and is eager to provide them with information gleaned from his more than 35 years of experience. With a passion not only for the precise cutting of fresh meats, but for cooking as well, Mr Ford said that he has cooked nearly everything that he carries, and is happy to help with meat selections.

Complementary seasonal vegetables, as well as staples such as potatoes, onions, fresh herbs, and bell peppers are available for purchase at Butcher’s Best Market, artfully arranged in woven baskets that reflect the old-fashioned effect Mr Ford wants to convey. On a rack above the back window, a collection of cleavers dangles above two authentic butcher blocks, vintage weight scales decorate the top of the meat counter, and prices are listed on two large blackboards on the back wall.

Ready to cook items like meatloaf topped with the store-made smoked bacon are available. Butcher’s Best Market also offers pork chops, lamb breast, and chicken breasts stuffed with a pork sausage and bread stuffing, flank steak stuffed with a bleu cheese spinach filling, beef broccioli and Rouladen.

Butcher’s Best Market is the purveyor of its own beef loin aged in a controlled, refrigerated environment, a process that is cherished by meat eaters for the intensely flavorful and tender meat that aged beef provides.

Mr Ford is willing to provide customers with special orders, will cut chickens or any other meat product to order, or season any product to a customer’s specification, all at no extra cost.

Educating his customers and learning from them is all part of the philosophy behind Butcher’s Best Market, said Mr Ford, and is what sets him apart from other meat purveyors. “Customer service is what has driven this business,” he said. “Until you take an interest in other people, they won’t take an interest in you.”

Butcher’s Best Market is open Monday through Friday, from 6 am to 6 pm; on Saturday from 7 am to 5 pm; and on Sunday from 9 am to 3 pm. To preorder or to place a special order, call 203-364-0013. Butcher’s Best Market is at 79 South Main Street, inside Newtown Deli & Catering.